The Salem Tarot Souvenir Deck

The Salem Tarot Souvenir Deck is a 78-card photographic tarot deck that captures the essence of Salem, Massachusetts, through its historical landmarks and atmosphere. Created by Michelle, a "wandering, creative, eclectic witch" with a deep personal connection to the city, the deck aims to serve as both a functional tarot tool and a cherished memento for those who appreciate Salem's unique history and spiritual energy.

The campaign offered two distinct versions of the deck: the 'Salem Tarot Souvenir Deck' and 'The Original Salem Tarot Deck'. The Souvenir Deck features larger cards (3.5" x 5.75") and comes in a custom rigid box, while the Original Deck is a more traditional size (2.75" x 4.75") with a 'more Gothic looking' aesthetic, packaged in a tuck box. Both versions are printed on high-quality 330gsm super smooth cards with a matte finish, ensuring a pleasant tactile experience.

Each card in the deck features a different photograph from Salem, with the Original Deck also including a few keywords of the card's meaning directly on the front. This approach makes the deck accessible for both seasoned tarot readers and newcomers, allowing for intuitive interpretation while grounding the readings in the historical and mystical context of Salem. The project reflects the creator's passion for the city and her desire to share its spirit through a unique divination tool.

This deck is ideal for tarot readers with an interest in history, particularly those fascinated by Salem, Massachusetts, and its unique cultural and spiritual heritage. It appeals to collectors of themed decks, especially those who appreciate photographic art and a realistic aesthetic. Readers who prefer a deck that offers a direct visual connection to a specific place, or those seeking a souvenir that doubles as a functional divination tool, will find this deck particularly engaging. It could also serve as an accessible entry point for beginners, especially if the 'Original Deck' includes keywords on the cards as described.

Michelle, also known as "Boston," is a self-described "wandering, creative, eclectic witch" with a background in owning a metaphysical shop. Her deep personal connection to Salem, Massachusetts, stems from her college years at Salem State, where she felt a strong sense of belonging after experiencing bullying in her hometown. This project is a heartfelt tribute to the city she loves, driven by a desire to create a tarot deck that embodies Salem's spirit. Her experience with budgeting from her shop ownership informed her approach to the campaign.