The Rainbow Heart Tarot

The Rainbow Heart Tarot is a complete 78-card deck created by artist Rachel Rosenkoetter, designed with an emphasis on accessibility and a vibrant, retro-inspired aesthetic. Each card is hand-painted, reflecting a personal touch and a commitment to traditional artistic methods, despite the contemporary feel of the final product. The deck aims to provide a colorful and inviting entry point into tarot for new readers, while also appealing to experienced practitioners who appreciate its unique visual style.

Launched successfully on Kickstarter in 2020, the deck quickly found an audience drawn to its distinctive blend of classic tarot structure and modern, approachable artwork. The campaign highlighted the deck's hand-painted origins in Portland, Oregon, underscoring the creator's dedication to crafting each illustration with care. The deck is presented with a gloss finish on its full-color cards, packaged in a fully lidded box, and accompanied by a 24-page booklet to guide readers through its interpretations.

Beyond the core deck, the campaign offered various complementary items, including a coloring book featuring line art from the deck, an enamel pin with the Rainbow Heart logo, and a collaboration lip balm featuring 'The Empress' artwork. These additions suggest a broader artistic vision for the Rainbow Heart brand, extending its aesthetic beyond the cards themselves and into other collectible and lifestyle items.

This deck is ideal for tarot beginners seeking an approachable and visually engaging entry point into the system, thanks to its accessible and colorful illustrations. It also appeals to collectors and readers who appreciate retro aesthetics, hand-painted artwork, and a vibrant, positive tone in their divination tools. Those interested in supporting independent artists and locally produced goods will also find this deck appealing.

Rachel Rosenkoetter, based in Portland, Oregon, created The Rainbow Heart Tarot through a process of hand-painting each illustration. Her inspiration for the deck centered on making tarot accessible and infusing it with colorful, retro-inspired aesthetics. The successful Kickstarter campaign in 2020, which raised over $16,000 from 190 backers, highlights the community's resonance with her artistic vision and her commitment to producing a deck with a distinct, loving touch.