The NEO Deck. A new way to read Tarot.

The NEO Deck was created to provide an accessible entry point into tarot for beginners, simplifying the often complex and art-heavy nature of traditional decks. The core concept behind this deck is to remove visual ambiguity by presenting clear keywords and color associations directly on the cards. This design choice is intended to prevent new readers from feeling overwhelmed by intricate imagery and symbolic interpretations.

The deck's design emphasizes functionality over artistic expression, with colors specifically chosen to aid interpretation. The campaign highlights that 'life isn't always black and white,' which is reflected in the use of a 'grey color' for keywords, suggesting a nuanced approach to meanings. This system allows for personal interpretation while still providing a guiding framework, making it suitable for individuals seeking a straightforward and intuitive reading experience for themselves or others.

Positioned as a 'new option for Tarot,' The NEO Deck focuses on ease of use and direct communication of card meanings. It aims to demystify the tarot process, allowing anyone to pick up the deck and perform a reading without extensive prior knowledge of symbolism or traditional card art. The emphasis is on practical application and immediate understanding.

This deck is ideal for absolute beginners to tarot who are intimidated by complex artistic decks and prefer a direct, keyword-based approach to learning. It also suits readers who value simplicity and clarity in their divination tools, or those looking for a supplementary deck for quick, unambiguous readings. Individuals interested in a non-traditional, text-heavy tarot experience will find this deck particularly appealing.

The NEO Deck was a collaborative effort by Argent Workshop, with Ashley Dunnihoo credited for idea development, Dale Dunnihoo for design and layout, and Justin Dunnihoo for proofing and IT. The project was born from Ashley Dunnihoo's initial idea to create a simpler, more accessible tarot experience. The team aimed to address the common challenge of complexity in traditional tarot decks, designing a system that prioritizes clarity and ease of learning for new readers.