Pony Pals Enamel Pin Set and Tarot Deck

The Pony Pals Enamel Pin Set and Tarot Deck is a Kickstarter campaign that successfully funded in 2025, offering an updated version of Sophie Scruggs' tarot deck. This campaign also introduced a series of 10 new enamel pins, designed by various artists, featuring cute pony characters. The primary focus of the campaign, as indicated by the title and visual, is a blend of collectible merchandise and a functional tarot deck.

The tarot deck itself, now in its second iteration, features pony characters in a cartoon style, interpreting traditional tarot archetypes. While specific details about the card count or included guidebook are not provided, the visual evidence suggests a Major Arcana card, "The Star," is depicted with a central pony figure. The overall aesthetic is whimsical and colorful, designed to appeal to fans of animated pony franchises and those who appreciate a lighthearted approach to tarot.

Sophie Scruggs, the creator, has a background in hand-sewn plush toys and cartooning, which informs the deck's visual style. The campaign's dual offering of pins and a tarot deck caters to a community interested in both collectible art and divination tools, with the updated deck suggesting a refinement based on feedback from its initial release.

This deck is ideal for fans of animated pony franchises and collectors of cute, whimsical art. It appeals to tarot enthusiasts who prefer a lighthearted, non-traditional approach to divination and those who enjoy decks with a strong character-driven theme. It may also attract beginners looking for an approachable and visually engaging entry into tarot, particularly if they are already familiar with the aesthetic.

Sophie Scruggs is an artist with a background in cartooning and hand-sewn custom plush toys. Her character, Mona Pia, gained popularity at conventions, leading her to explore toy production to make her creations more accessible. This experience in character design and production likely informed her approach to creating the Pony Pals Tarot Deck, blending her artistic style with a collectible product.