Mall Kids Oracle: A simple oracle deck

The Mall Kids Oracle is an 18-card oracle deck created by Matthew Gravelyn, designed to tap into the specific cultural memory of 90s mall culture. The deck's concept is rooted in nostalgia for a bygone era of arcades, food courts, and retail therapy, aiming to provide a lighthearted yet insightful divination experience. Its small card count and direct approach make it accessible for quick readings.

The deck's simplicity is a core feature, both in its structure and its aesthetic. With only 18 cards, it encourages intuitive interpretation without the complexity of larger systems. The campaign emphasizes its 'simple' nature, suggesting it's designed for ease of use and immediate connection to the imagery. This aligns with the casual, approachable vibe of 90s youth culture it seeks to embody.

Originally funded on Kickstarter in 2020, the campaign offered both digital files for print-at-home options and physical decks, along with an optional physical zine guidebook. This tiered offering catered to different backer preferences, from budget-conscious digital access to a complete physical set, reinforcing its indie, community-supported origins.

This deck is ideal for oracle beginners or those seeking a quick, intuitive reading experience without extensive study. It will particularly resonate with individuals who have a strong nostalgic connection to 90s culture and appreciate minimalist, black-and-white, or zine-style artwork. Collectors of unique, indie oracle decks with specific thematic niches will also find it appealing.

Matthew Gravelyn created the Mall Kids Oracle as a simple 18-card oracle deck, drawing inspiration from 90s mall nostalgia. The project was successfully funded on Kickstarter in 2020, raising $845 from 60 backers. Gravelyn's approach emphasizes simplicity and accessibility, offering both digital and physical versions of the deck, along with an optional zine guidebook, reflecting an indie creator's direct engagement with their audience.