MALEDICTUS AMOR:THE 78-CARD TAROT DECK TO GET OVER A BREAKUP

The Maledictus Amor Tarot is a 78-card deck by artist FranDaRam, conceived as a tool for navigating the emotional aftermath of a breakup. The deck's title, which translates to "Cursed Love," sets a tone of irreverent humor and resilience, aiming to provide a "band-aid" for a broken heart rather than an overnight cure. The campaign emphasizes its role as a supportive, empowering companion through difficult emotional journeys, positioning it as a more accessible and affordable alternative to traditional therapy.

Each card in the deck is illustrated with a distinctive, bold cartoon style, depicting modern scenarios and emotions related to heartbreak and recovery. The imagery, as seen in examples like "The Breakup" (V), "The New Look" (XIX), "The Band-Aid" (VII), and "The Night Out" (IX), reinterprets traditional tarot archetypes through a contemporary, often humorous lens. The deck aims to resonate with individuals seeking to externalize and process their emotions, particularly women, aligning with the creator's feminist perspective and desire to inspire and empower.

While the campaign details are brief, the core concept revolves around emotional processing and self-empowerment. The deck's approach is designed to be relatable and direct, using familiar breakup scenarios to connect with readers. It offers a unique blend of traditional tarot structure with a modern, therapeutic, and lighthearted twist, making the often-heavy themes of tarot more approachable during a challenging life event.

This deck is ideal for individuals navigating a breakup or seeking emotional healing with a sense of humor and modern sensibility. It will appeal to those who appreciate bold, cartoon-style artwork and a non-traditional approach to tarot. Readers interested in self-empowerment, particularly women who resonate with feminist themes, will find its message supportive. It's suitable for both beginners looking for an accessible entry into tarot and experienced readers seeking a unique, themed deck for specific emotional work.

Francesca, known as FranDaRam, is an artist who uses drawing as a primary means to express emotions and communicate what words cannot. She identifies as a feminist, honoring the divine feminine and the power of women. Through her work, including the Maledictus Amor Tarot, she aims to inspire, empower, and support women. Her personal journey of externalizing emotions through art directly informs the creation of this deck, which serves as a creative outlet and a tool for collective healing.