Intùiti Creative Cards

Intùiti Creative Cards is a unique 78-card deck conceived by Matteo di Pascale as a tool to stimulate creative thinking. Originating as a project at the Polytechnic University of Milan, the deck moves beyond rigid creative techniques like brainstorming, instead inviting users to engage with their subconscious and find joy in the creative process. Each card offers a pointed suggestion derived from an analysis of classic tarot archetypes, reinterpreted not for esoteric purposes but as models of thinking deeply embedded in our culture.

The deck is structured into two series of cards: "primary intùitis" (bordered in black) for extensive inspirations, and "secondary intùitis" (bordered in white) for more specific prompts. Each card is accompanied by an evocative tale in a bilingual booklet (Italian and English), designed to intensify the sensation and encourage imaginative associations. The visual design of the cards incorporates Gestalt principles, aiming for emotional recognition of the related archetypes rather than literal interpretation. This approach positions Intùiti as a serious game and a powerful, non-prescriptive tool for fostering creativity.

Matteo di Pascale emphasizes that Intùiti is not a formula for instant creativity or a method to generate ideas algorithmically. Instead, it functions as an inspirational tool, posing continuous questions rather than providing definitive answers. The deck encourages users to shuffle, pick a card, and "let it speak," relying on visual and imaginary associations to unlock new perspectives and stimulate inventive thought. Produced by an Italian factory, the deck reflects a commitment to quality and local craftsmanship.

This deck is ideal for designers, artists, writers, and anyone in a creative field seeking a non-traditional tool to overcome creative blocks or spark new ideas. It appeals to individuals interested in psychology, archetypes, and intuitive thinking, who prefer open-ended prompts over prescriptive methods. It is also suitable for those who appreciate minimalist, graphic art and a thoughtful, academic approach to creativity.

Matteo di Pascale, a designer, art director, copywriter, and novelist, developed Intùiti Creative Cards from a desire to create a tool for creative thinking. The project originated at the Polytechnic University of Milan, where he sought a new way to approach creativity beyond superficial techniques. His inspiration came from analyzing classic tarot archetypes, which he reinterpreted as universal thinking models. The deck is a synthesis of his diverse background, combining design principles with insights from numerology and Gestalt psychology to create a tool that fosters joy and satisfaction in the creative act.