Instarot

The Instarot is a 78-card tarot deck that reimagines traditional tarot through the lens of social media, specifically Instagram. Each card is designed to look like a post on the 'Instarot' platform, complete with a username, image, caption, and relevant hashtags. This innovative approach aims to make tarot more accessible and relatable to contemporary life, framing card meanings as 'social lifestyle captions.' The deck was created by Eugene Leong, known for his work on the Hybrid Tarot, in collaboration with Mate Horonumber of Deckstiny.

The deck maintains the standard 78-card structure of the tarot, including Major and Minor Arcana. The visual style is playful and modern, using bright colors and simplified illustrations to depict scenes that reflect everyday situations and emotions, aligning with the 'social lifestyle' theme. The captions and hashtags on each card provide immediate, bite-sized interpretations, making the deck particularly user-friendly for those new to tarot or seeking quick insights. The physical cards are printed on matt-coated 330GSM art card, measuring 70x120mm.

By integrating the familiar interface of a social media feed, Instarot encourages users to 'capture and share the Tarot's moments,' fostering a sense of personal connection and contemporary relevance. This design choice not only serves as a mnemonic device for card meanings but also invites a more interactive and shareable approach to divination. The deck successfully funded on Kickstarter in 2023, indicating an audience keen on this modern, digitally-inspired take on an ancient practice.

This deck is ideal for tarot beginners and younger readers who are familiar with social media platforms and appreciate a modern, lighthearted approach to divination. It also appeals to experienced readers looking for a fresh, contemporary, and possibly humorous take on traditional tarot. Individuals interested in pop culture, digital aesthetics, and decks that offer immediate, captioned interpretations will find the Instarot engaging.

Eugene Leong is a co-creator with a track record of successful Kickstarter campaigns, including the Hybrid Tarot, which launched in February 2021. For the Instarot, he collaborated with Mate Horonumber, the creator behind other notable decks such as Shuffle Tarot, Smithtiny, and Ganeshian Village Tarot under the company name Deckstiny. This collaboration brings together experienced creators in the indie tarot space, leveraging their combined expertise to produce innovative and unique decks.